ZinnatStroy: 110+ Leads/Month Without a Call Center

1. Client request

ZinnatStroy — a construction company building private homes and cottage developments. Their goal: generate more than 100 qualified leads per month for residential properties.

The problem

• Lead volume was critically low: 20–30 per month through listings and word-of-mouth
• Staff were fully occupied with active projects, no capacity for outbound lead generation
• Paid ads (Google, social) produced expensive and often unqualified contacts
• An accumulated CRM database of past inquiries sat unworked

Required solution: automate the search and qualification of potential clients using the existing contact base and web sourcing — scaling results without adding headcount.

2. Solution: two-stage automation (text + voice)

3. Results (first month)

Metric	Value
Total contacts processed	1,300 people
Responded to text messages	390 (30%)
Leads from Stage 1 (text)	~70–80 leads
Voice calls made (70% non-responders)	910 calls
Leads from Stage 2 (voice)	~30–40 leads
Total leads for the month	110+
Completed home sales	1 deal (~$90,000)
Approved mortgages	1 client (in progress)

4. Voice call samples

Examples of AI voice conversations available on request. Contact us to see real samples from this campaign.

6. Key takeaways

Why two-stage works better

1. Text channel for selection, voice for follow-through

• Written messages work better for methodical, analytical personalities (30% response rate)
• Phone calls work better for people who don't check messages
• Combined, both methods cover the full target audience

2. Higher quality contacts

• Database contacts already know the company or had expressed interest previously
• System passes only pre-qualified contacts to sales
• Sales team talks to warm contacts, not cold ones

3. Minimal staff time

• Sales team fully freed from lead generation tasks
• Can focus exclusively on closing deals
• Productivity increases 2–3×